The programme aims to enable students to develop analytical and problem-solving skills, as well as the ability to think from an entrepreneurial perspective. It will also provide students with the opportunity to experience a real business setting and give them hands-on learning opportunities through projects, internships and specialised studies that suit the fields of study.

Career Pathways:

  • Academic (Facilitator, Assistant Lecturer)
  • Market Research Analyst
  • Brand Content Strategist 
  • Digital Marketer 
  • Sales Consultant 
  • Media Planner Supervisor 
  • Promotions and Events Coordinator 
  • Public Relations 
  • Advertising Supervisor