This programme is designed to provide students with a comprehensive understanding of two critical aspects of business: entrepreneurship and marketing. This program equips students with the knowledge and skills needed to succeed in today’s dynamic business environment, whether they aspire to start their own business or contribute effectively to established companies. With this combined expertise, students can put into action on how to create innovative products and how to effectively bring them to the market.

This program is designed to help students to develop a deeper understanding and being able to think from an entrepreneurial and marketer’s perspective. It will also provide students an opportunity to experience a real business setting whereby they will learn about the marketing tactics as well as other scopes which are needed for a business to thrive. Students will be given hands on learning opportunities through projects, internships as well as workshops to ready them to be the entrepreneur of the future.

Pass all modules throughout the 2.5 years duration.

• Academic (Facilitator, Assistant Lecturer)
• Self-Employment
• Business Manager
• Business Owner
• Entrepreneur
• Market Research Analyst
• Brand Content Strategist
• Digital Marketer
• Sales Consultant
• Media Planner Supervisor
• Promotions and Events Coordinator
• Public Relations
• Advertising Supervisor

Bachelor’s degree in relevant field particularly in Entrepreneurship or Marketing or Business Studies and other business-related area.