The programme aims to enable students to develop analytical and problem-solving skills, as well as the ability to think from an entrepreneurial perspective. It will also provide students with the opportunity to experience a real business setting and give them hands-on learning opportunities through projects, internships and specialised studies that suit the fields of study.
Career Pathways:
- Academic (Facilitator, Assistant Lecturer)
- Market Research Analyst
- Brand Content Strategist
- Digital Marketer
- Sales Consultant
- Media Planner Supervisor
- Promotions and Events Coordinator
- Public Relations
- Advertising Supervisor